OK, I give in. I'm writing about the Wisconsin budget repair battle. I came across an interesting poll result that's too good to pass up.
Poll: Wisconsin Gov. Scott Walker Winning Labor, Budget Fight - Peter Roff (usnews.com)
Dick Morris, former Clinton pollster, released his finding on public opinion in Wisconsin. Read the article and decide for yourself if the headline is fair. But pay special attention to the last two paragraphs.
When people are asked if collective bargaining for teachers should be restricted to benefits and wages (as the bill would do), 54% say "no" and are opposed to that part of the bill. However, if you re-state the question and say that the collective bargaining limit "gives schools more flexibility, makes it easier to get rid of bad teachers and retain good ones..." then the poll results flip and 58% say "yes" to that part of the bill.
I applaud Morris' poll for asking the question both ways because it's a great example of how easy it is to slant poll results. Regardless of the issue, if your survey frames a "yes" with negative outcomes you'll get fewer "yes" answers. Frame it with positive outcomes and you'll get more "yes" answers.
Well duh! That should obvious. Every pollster should avoid loading their questions with positive or negative terms.
Now go read some surveys on hot-button issues. Whether intended or not, you'll find a lot a loaded questions because it can be hard to write a neutral question. Sometimes the best option is to ask the question a couple of different ways, like Morris did, to see how the outcomes change.